¿Qué tipo de asuntos atiende la práctica de propiedad intelectual de RRQB?

La práctica de PI de RRQB asesora a empresas en la protección y defensa de marcas, patentes, modelos de utilidad, diseños industriales, derechos de autor y otros activos intangibles. Esto incluye desde la asesoría preventiva y el registro, hasta la representación en litigios y arbitrajes derivados de oposiciones, nulidades, infracciones o disputas contractuales.

¿Solo es relevante para empresas grandes o con muchos productos?

No. Cualquier empresa que tenga una marca, un producto diferenciado, un proceso propio o contenido creativo tiene activos de propiedad intelectual que conviene proteger. La diferencia no está en el tamaño, sino en qué tan estructurada está la protección frente al valor que esos activos representan para el negocio.

¿RRQB puede registrar marcas y patentes en otros países?

Sí. RRQB asesora en estrategias de protección internacional a través de los sistemas de Madrid, PCT y registros directos en jurisdicciones específicas, coordinando con corresponsales en el extranjero cuando el asunto lo requiere.

¿Qué se puede registrar como derecho de autor?

Obras literarias, artísticas, musicales, fotográficas y audiovisuales, así como software, manuales, contenidos digitales, bases de datos y otros activos creativos. El registro no es lo que crea el derecho, pero sí refuerza la prueba de titularidad y facilita su defensa frente a usos no autorizados.

¿Cuándo conviene asesoría preventiva en lugar de un registro inmediato?

Cuando la empresa todavía no tiene claridad sobre qué activos proteger, en qué jurisdicciones, con qué prioridades o bajo qué figura. La asesoría preventiva ayuda a ordenar esas decisiones antes de iniciar registros que después pueden quedar incompletos o desalineados con la estrategia comercial.

¿La práctica también atiende controversias de propiedad intelectual?

Sí. RRQB representa a empresas en oposiciones, nulidades, infracciones, medidas provisionales y disputas derivadas de licencias o franquicias, tanto en sede administrativa y judicial, como en arbitrajes nacionales e internacionales.

¿Cuándo conviene acercarse antes y no después?

Cuando una empresa está por lanzar una marca, un producto, un servicio o un nuevo modelo de negocio. También cuando va a entrar a una nueva geografía, va a recibir una inversión o va a celebrar contratos relevantes con terceros. En todos estos casos, anticipar la protección de PI suele ser mucho más barato y más efectivo que corregirlo después.

¿Cómo iniciar una conversación con el área de propiedad intelectual de RRQB?

A través de los canales de contacto del sitio. A partir de una primera revisión del contexto, RRQB puede identificar los activos clave, ubicar los riesgos principales y definir la ruta de acompañamiento más adecuada para la empresa.

Service Intellectual Property

Protecting business intangible assets

We advise companies, shareholders, and executives on the protection, registration, and enforcement of intellectual property assets.

RRQB’s Intellectual Property practice is designed to safeguard the value behind trademarks, patents, copyrights, and other intangible assets that strengthen a company’s differentiation, market position, and growth.

Our role is not limited to securing registrations. We help build the legal framework needed to protect, leverage, and, when necessary, defend the assets that represent a company’s investment, identity, and competitive advantage.

What sets RRQB apart

INTELLECTUAL PROPERTY AS A STRATEGIC ASSET

RRQB’s intellectual property counsel is grounded in a simple premise: intangible assets create value only when they are properly protected, structured, and defended. We advise clients with a perspective that combines technical rigor, commercial judgment, and a clear understanding of the role these assets play in the company’s broader strategy.

We step in when the business needs to protect, register, or defend intangible assets that have a direct impact on its operations, differentiation, and growth potential. The value of this practice is not limited to managing registrations. It lies in doing so with a strategic logic that helps clients protect what sustains their competitive position.

This requires understanding the business, identifying the assets that matter most, and translating legal protection into a practical structure for the use, commercialization, and defense of intellectual property.

Subservices

We break down our practice into specific solutions to shield every aspect of your operation.

Copyright

RRQB provides specialized legal architecture for the protection of copyrightable assets. From software development to digital content and proprietary databases, we ensure that every work is properly registered and protected. We manage the intricacies of rights transfers and commissioned works, providing the legal certainty necessary to scale the commercial use of your intellectual property.

Intellectual Property Litigation and Arbitration

We represent companies in high-stakes intellectual property disputes, including oppositions, cancellations, infringements, and the pursuit of preliminary injunctions. Our practice covers controversies arising from licensing and franchise agreements across administrative, judicial, and arbitral forums—both domestically and internationally. We focus on safeguarding asset value, mitigating damages, and providing the strategic certainty required when key business interests are at risk.

Intellectual Property Protection & Portfolio Management

RRQB supports businesses in securing their intangible assets, including trademarks, patents, and industrial designs. We guide the process from preliminary availability searches through to final registration and ongoing portfolio maintenance. By navigating the complexities of the IMPI and international offices, we ensure your intellectual property remains a strong, protected asset that drives business value.

IP Advisory

We help businesses identify and protect the intangible assets that drive their market value. From defining protection priorities to structuring proactive risk-mitigation strategies, we provide the legal clarity needed to navigate complex IP landscapes. Our goal is to ensure that your intellectual property serves as a resilient foundation for long-term growth and competitive success.

Our role goes beyond resolving legal matters. We provide clarity, structure, and support to those responsible for making decisions.

Francisco Romero

Partner

A civil or commercial dispute cannot be understood from the case file alone. It requires understanding the business behind it to define the procedural path that best protects the company’s interests.

Noé Quintanilla

Partner

Litigation is not won by arguments alone. It is won by understanding what is at stake for the company, which positions can be sustained, and what must be conceded to protect what truly matters.

Javier Bortoni

Partner

We want the firm to be perceived for what it is: close, rigorous, clear, and capable of bringing structure to important business decisions.

Fernando González

Partner

At RRQB, we understand legal practice as a collective responsibility: to bring order, provide guidance, and offer clarity where our experience can be useful.

Rodrigo Arellano

Partner

A company is protected through clear decisions. Our role is to provide the legal judgment those decisions need to have structure, timing, and business perspective.

Gabriel Mata

Partner

Supporting a company requires understanding what is at stake: its operations, its assets, its reputation, and its ability to grow.

Adrián de la Mora

Partner

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Frequently Asked Questions

1. What types of issues does RRQB's intellectual property practice address?

RRQB's IP practice advises companies on the protection and defense of trademarks, patents, utility models, industrial designs, copyrights and other intangible assets. This includes everything from preventive advice and registration, to representation in litigation and arbitration arising from oppositions, annulments, breaches or contractual disputes.

2. Is it only relevant for large companies or with a lot of products?

No. Any company that has a brand, a differentiated product, its own process or creative content has intellectual property assets that should be protected. The difference is not in size, but in how structured the protection is against the value that these assets represent to the business.

3. Can RRQB register trademarks and patents in other countries?

Yes. RRQB advises on international protection strategies through Madrid systems, PCT and direct registrations in specific jurisdictions, coordinating with foreign correspondents when the matter requires it.

4. What can be registered as a copyright?

Literary, artistic, musical, photographic and audiovisual works, as well as software, manuals, digital content, databases and other creative assets. The registration is not what creates the right, but it does reinforce the proof of ownership and facilitates its defense against unauthorized uses.

5. When is preventive advice appropriate instead of immediate registration?

When the company is not yet clear about what assets to protect, in which jurisdictions, with what priorities or under what figure. Preventive counseling helps to sort out those decisions before starting records that may later become incomplete or misaligned with the business strategy.

6. Does the practice also address intellectual property disputes?

Yes. RRQB represents companies in oppositions, annulments, infractions, interim measures and disputes arising from licenses or franchises, both in administrative and judicial headquarters, and in national and international arbitration.

7. When should you approach earlier and not later?

When a company is about to launch a brand, a product, a service or a new business model. Also, when you are going to enter a new geography, you are going to receive an investment or you are going to enter into relevant contracts with third parties. In all of these cases, anticipating IP protection is often much cheaper and more effective than correcting it later.

8. How to start a conversation with RRQB's intellectual property department?

Through the site's contact channels. Based on a first review of the context, RRQB can identify key assets, identify the main risks and define the most appropriate support route for the company.

Protecting business intangible assets

INTELLECTUAL PROPERTY AS A STRATEGIC ASSET

Subservices

Copyright

Intellectual Property Litigation and Arbitration

Intellectual Property Protection & Portfolio Management

IP Advisory

Our role goes beyond resolving legal matters. We provide clarity, structure, and support to those responsible for making decisions.

A civil or commercial dispute cannot be understood from the case file alone. It requires understanding the business behind it to define the procedural path that best protects the company’s interests.

Litigation is not won by arguments alone. It is won by understanding what is at stake for the company, which positions can be sustained, and what must be conceded to protect what truly matters.

We want the firm to be perceived for what it is: close, rigorous, clear, and capable of bringing structure to important business decisions.

At RRQB, we understand legal practice as a collective responsibility: to bring order, provide guidance, and offer clarity where our experience can be useful.

A company is protected through clear decisions. Our role is to provide the legal judgment those decisions need to have structure, timing, and business perspective.

Supporting a company requires understanding what is at stake: its operations, its assets, its reputation, and its ability to grow.

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Frequently Asked Questions

1. What types of issues does RRQB's intellectual property practice address?

2. Is it only relevant for large companies or with a lot of products?

3. Can RRQB register trademarks and patents in other countries?

4. What can be registered as a copyright?

5. When is preventive advice appropriate instead of immediate registration?

6. Does the practice also address intellectual property disputes?

7. When should you approach earlier and not later?

8. How to start a conversation with RRQB's intellectual property department?

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